Soon after earning his Graduate Gemologist degree from GIA, Alan relocated to California and began creating exceptional jewelry. By the mid '90s, Friedman's designs were available in high-end stores throughout the country. It was during this time that Alan took one of the biggest risks of his career. He had just made a seven-figure purchase of natural pink diamonds. At the time, there was a very small market for pieces featuring such diamonds, and in Alan's words, "I knew I had either stumbled onto something huge, or I had just lost my shirt."
Friedman's instincts were correct. His jewelry featuring natural color diamonds is now in high demand internationally, and season after season has set the standard for such pieces.
Although his work features diamonds of many natural hues from blues to reds and yellows, Alan is best known for his first love, pink diamonds. Dubbed "King of Pinks" by the industry, he is regarded as the world authority on these precious stones.
Pink diamonds represent less than 1/10 of 1 percent of the world's diamond supply, which on rarity alone makes them highly desirable. But to Friedman, their true value lies in their aesthetic appeal.
His work has received praise not only from consumers, but also from his peers. Among numerous design awards, Alan has won the prestigious Spectrum 'Best of show' and Spectrum 'First Place'.
Today, Alan Friedman is hard at work creating jewelry referred to by his loyal clientele as modern classics. As enthusiastic today as he was when he first started, Alan's love for beautiful jewelry is clearly evident. "Before GIA certs, we sold on beauty. Period. Only beauty sold, and that's a lost art: Selling beauty. Selling excitement."